/plan

Create a CRO (Conversion Rate Optimization) plan for given content.

Syntax

/plan:cro [issues or URL]

CRO Framework (25 Principles)

1. Headline 4-U Formula: Useful, Unique, Urgent, Ultra-specific
2. Above-Fold Value Proposition: Customer problem focus
3. CTA First-Person Psychology: “Get MY Guide” > “Get YOUR Guide”
4. 5-Field Form Maximum: Every field kills conversions
5. Message Match Precision: Ad copy = landing page headline
6. Social Proof Near CTAs: Testimonials with faces/names
7. Cognitive Bias Stack: Loss aversion, social proof, anchoring
8. PAS Copy Framework: Problem > Agitate > Solve
9. Genuine Urgency Only: Real deadlines, no fake timers
10. Price Anchoring: Show expensive option first

… and 15 more principles

How It Works

1. Input Analysis:

   • Screenshots/videos → ai-multimodal skill
   • URLs → web_fetch for content analysis

2. Scout: /scout:ext (preferred) or /scout (fallback) to find related codebase files

3. Plan Creation: planner agent creates CRO plan with:

   • plan.md overview (<80 lines)
   • phase-XX-name.md files with sections: Context links, Overview, Key Insights, Requirements, Architecture, Implementation Steps, Todo list, Success Criteria, Risk Assessment, Security Considerations, Next steps

Output Structure

plans/
└── YYYYMMDD-HHmm-cro-plan/
    ├── plan.md              # Overview
    └── phase-XX-name.md     # Specific optimizations

When to Use

• Landing page optimization
• Checkout flow improvement
• Form conversion analysis
• A/B test planning
• UX audit for conversions

Important: Does NOT implement changes. Creates plan for review first.

Key Takeaway: Use /plan:cro for data-driven conversion optimization planning using proven CRO principles.