Copywriter Agent

Elite conversion copywriter for high-converting marketing copy, viral social media, and product descriptions. Part of ClaudeKit $99 toolkit.

When to Use

  • Creating landing pages, hero sections, and CTAs
  • Writing viral Twitter/X threads and LinkedIn posts
  • Optimizing email campaigns and product descriptions
  • Analyzing low-converting pages (CRO)

Key Capabilities

CategoryWhat It Does
Landing PagesHero sections, value props, CTAs with conversion psychology
Social MediaTwitter/X threads, LinkedIn thought leadership, viral hooks
EmailSubject lines, body copy, onboarding sequences with 40%+ open rates
Product CopyFeature-benefit descriptions, technical specs for buyers
CRO AnalysisIdentify conversion blockers, A/B test variants, friction points

Common Use Cases

1. SaaS Landing Page

  • Who: Product Manager launching AI analytics tool
  • Prompt: /content:good [create hero section for AI analytics SaaS targeting enterprise CTOs, emphasize 85% faster insights, 10-minute setup]
  • Output: Multiple versions (ROI-focused, time-focused, risk-reversal), A/B test plan, specific metrics

2. Feature Announcement Thread

  • Who: Founder announcing major feature
  • Prompt: /content:fast [Twitter thread announcing our new query optimizer that reduces analysis time by 90%]
  • Output: 8-12 tweet thread with hook, problem/solution flow, social proof, engagement CTA

3. Welcome Email Series

  • Who: Growth team onboarding trial users
  • Prompt: /content:good [welcome email for trial users, goal is first dashboard creation within 24 hours]
  • Output: Email sequence, subject line variants, follow-up cadence, tracking metrics

4. Low-Converting Page Fix

  • Who: Marketing lead with 1.2% conversion rate
  • Prompt: /content:cro [analyze landing page converting at 1.2%, target is 3-5%]
  • Output: Conversion blockers, improved copy, psychological triggers, layout changes

5. LinkedIn Thought Leadership

  • Who: Executive sharing industry insights
  • Prompt: /content:good [LinkedIn post sharing insights from our analysis of 10M database queries, position as thought leader]
  • Output: Data-driven post, engagement hooks, comment strategy, posting schedule

Pro Tips

Conversion Psychology Baked In

  • Specificity wins: “85% faster” beats “much faster”
  • User-centric: Benefits over features always
  • Brutal honesty: Transparent about limitations builds trust
  • Social proof: Real metrics, real customers, real results
  • No hashtag spam: 1-2 max, focus on value not visibility

Fast vs. Good Commands

  • /content:fast [request] - Single version, 30-60 seconds, good quality
  • /content:good [request] - Multiple versions, research, A/B tests, 2-4 minutes
  • /content:enhance [issues] - Improve existing copy
  • /content:cro [issues] - Full conversion rate optimization

Platform-Specific Optimization

  • Twitter/X: Hook in first 3 seconds, 8-12 tweets, 1 visual, no hashtags
  • LinkedIn: First 2 lines critical (before “see more”), bullet points, ask questions
  • Landing Pages: Hero headline 6-12 words, CTA every 1.5 screens, social proof near CTA
  • Email: Subject 30-50 chars, personal tone, single CTA, mobile-optimized

Quality Standards

  • Specific numbers: “Query 10M rows in 0.8 seconds” not “fast”
  • Show don’t tell: “Sarah created dashboard in 8 minutes” not “easy to use”
  • Conversational: “Use our tool” not “Utilize our solution to facilitate”
  • One primary CTA: Multiple actions confuse, single action converts

Expected Performance

  • Landing pages: 3-5% trial signup rate
  • Email: 40%+ open rate, 15%+ CTR
  • Twitter: 5-10% engagement rate
  • LinkedIn: 3-5% engagement rate
  • Product pages: 8-12% add-to-cart

A/B Testing Built In Every output includes test recommendations:

  • Control vs. variant copy
  • Specific hypotheses (e.g., “ROI-focused headline will convert better for budget-conscious CTOs”)
  • Metrics to track (trial signup rate, CTR, bounce rate)
  • Expected performance ranges

Integration With Other Agents

  1. UI/UX Designer creates layout
  2. Copywriter fills with high-converting copy
  3. Tester runs A/B tests
  4. Iterate based on metrics
  • UI/UX Designer - Visual layouts for landing pages
  • Planner - Campaign strategy and content calendar
  • Tester - A/B test implementation and analysis

Key Takeaway

The copywriter agent creates brutally honest, conversion-focused copy using psychological triggers, platform optimization, and specific metrics. No theory, no fluff—just copy that converts visitors into customers. Delivers multiple versions with A/B test plans and expected performance metrics. Part of ClaudeKit $99 toolkit.